It represents a virtual gate, by form and aesthetic it is associative with the emblem of Fiat, through which the town of Kragujevac is being seen, from the highway visual perspective. By such settlement, the relation in which the town is looked through the prism of Fiat, is symbolically represented.

A massive circular form and materials that are commonly used in automotive industry, emphasize the context of automobile production in the abstractly simplified way. By the truncated circular orbit, resembling a production track, the continuity of production process and mass production is expressed.
In addition, in this form there is a subtle allusion on the circular and ellipsoid automobile's speed meters.

In the final look, with colors and label, any association and meaning of this form is explicitly brought to the direct relation with Fiat.
Overall impression of the object would be monumentality, production dominance, perspectivity, and creativity.